PUBG EMEA Championship 2023 - Style guide

I'd like to share a project we recently wrapped up here in Amsterdam, namely the PUBG EMEA CHAMPIONSHIP 2023 style guide.

Together with my dedicated team, I worked on defining a look for our 3 EMEA championships, building on our recent global re-branding of PUBG ESPORTS, re-aligning it to an EMEA focus.

I'm sharing some pages from the style guide and some of my favourite layouts from our various social media and broadcast layouts! I really love working on gridded logotypes, color systems, typography hierarchies and layouts! Thank you to our esports team for landing this brief on our table!

I'd like to thank the creative team for the art direction and feedback along the way and for always making our tasks a fun and effortless team effort! Thank you! Joseph Jensen – Head of Creative EMEA (and our very own audio designer for the logo animation!), Jack Stevenson – Senior Designer (3D icons, and thanks for lending me your hawk eyes!). The video shared was a collaboration between Digital Artists Andrea Altieri (PEC logo animation) and Robert Nied: our two guys who create all the cool video and motion graphics in our EMEA office! :) Thank you, as well, to our Head of Content & Creative EMEA – Shane Rho, Lead PM Alex Kunitski, PM Daisy Bwonditi and to Joey Do, Eoin Blunnie and Ryan Kewley from our Content Team in our EMEA Esports office. Thanks also to everyone in our studio (esports: Atila, André, Mikkel, Erin, etc) and external partners who worked on the tournament itself.