Natacha Merritt (mature content) // Art Direction / Web identity
Refreshed book mockups of Merritt's two published art books.
We decided to go for a gridded landing page where typography could follow up on the movement in the photographs. To test out the dynamic, I printed everything and tried out different combinations on my wall, while adjusting the typography to the mood.
About the project:
Art direction and content for website;
Critically acclaimed fine art photographer Natacha Merritt needed a new visual identity for her website. Themed "Loud and Proud", bold colors and dynamic typography follow the movement and mood of the motifs.
Fine art photographer Merritt's storytelling works in the intersection of intimacy and technology, but in contrast to the many "glitching" cyber-themed movies, comics, books and video games that we're exposed to today, the brief aimed for a clean and editorial style in line with fine art.