About the project:
Art direction and content for website;
Critically acclaimed fine art photographer Natacha Merritt needed a new visual identity for her website. Themed "Loud and Proud", bold colors and dynamic typography follow the movement and mood of the motifs.
Fine art photographer Merritt's storytelling works in the intersection of intimacy and technology, but in contrast to the many "glitching" cyber-themed movies, comics, books and video games that we're exposed to today, the brief aimed for a clean and editorial style in line with fine art.