During my employment at Massive Entertainment - A Ubisoft studio, I worked closely with Transmedia Manager Jacob Kroon, to strategize and conceptualize apparel design and accessories for The Division 2. This was a thorough project which started with research, collection-principles, marketing thinking and then went on to producing original illustrations and designs. I made several custom illustrations (some shown here, others still under NDA), patterns, combined colors and styles. I also used a lot of the existing art created by all the talented artists at Massive and together with Jacob Kroon, curated these into collections. My work was tied together in a lookbook which we could use as conversational foundation with licensing partners. An extended thank you to the Brand Art team at Massive for their great support, and to the teams within Ubisoft and Massive who contributed to this project.